You already know how much Americans spend on Christmas and when they look for gifts. the number of staff who are responsible for the timely shipment of their orders. You also should take good care of last-minute customers, so it would be best to provide them with an express shipping option – remember that here not the website is responsible for the success, but the entire logistics of your online store, i.e. Another great option valued by users is the possibility to pack orders in gift boxes. This way, customers will be able to order a particular gift directly to the recipient with no invoices or bills inside the parcel. For the Christmas season, it is worth launching the “send as a gift” option (for example, at Amazon, this box is called “This is a gift”). At peak moments, you should ensure that everything in your store runs smoothly – below, I will discuss it in more detail. If you run your own online store, you must be properly prepared for the pre-Christmas web traffic already in October. After all, some people buy last-minute gifts! What Are the Main Challenges for Online Store Owners? In December, customers also buy some gifts at Christmas sales – you should keep in mind that the trend of searching for Christmas gifts ends no sooner than on the 25th of December.
#Google trends shopping free#
The trend of the phrase “Black Friday” over the last 5 years in the United States The trend of the phrase “Cyber Monday” over the last 5 years in the United Statesīoth phrases, “Black Friday” and “Cyber Monday” show a very short, but really powerful, trend which clearly indicates that in this period (mostly at the end of November) you may expect increased pre-Christmas sales so be well-prepared for Black Friday and Cyber Monday – offer customers some discounts or free shipping. What’s interesting, this year the trend of looking for Christmas gifts has already begun (during the week: 18-24 October)! So if you want to increase sales before Christmas, you have no time to lose!īe aware that before Christmas there are 2 important occasions when people may be more willing to look for gifts, these are Black Friday and Cyber Monday. As you can see, while some people look for spooky Halloween costumes, others already search for Christmas gifts. In 2017, an increase of popularity of this phrase (a value higher than 10) was noticeable in the week 29 October-4 November, in 2018, it was even earlier – 21-27 October, in 2019 – 27 October-2 November.
The trend of the phrase “Christmas gift” over the last 5 years in the United States Let’s compare the Google search trend of the phrase “Christmas gift” over the last few years. in mid-October and at the end of that month. So when exactly do users start thinking about Christmas gifts? Only when they come back from holiday and buy all the necessary stuff for school or college, i. They search for presents for their loved ones much earlier! How do we know that? Here, Google Trends, which for years has been gathering data on what is searched for by users around the world, proves to be extremely helpful. If you think that people start looking for Christmas presents in December, then you couldn’t be more wrong. When Do People Start Looking for Christmas Gifts? Besides, budgets are also often increased for food (32.8%) and decorations (13.7%). Take a look at the chart below, it presents for which things usually the planned budget is exceeded: Source: Īs statistics show, in 2019, 90.5% of people spent more than they expected on Christmas gifts.
But the truth is that quite often we spend more than we plan, right? When it comes to Christmas shopping, this happens as well. These are, of course, only the projected budgets that Americans plan to spend on Christmas gifts. Here’s how the amount changes in the last couple of years, from 2016 to 2020: Source: CouponLawnĪs you can see, the average American in recent years has estimated that he or she will spend about $700-950 on Christmas with a significant drop in the current year.
But how much exactly? CouponLawn took a closer look at how much Americans spend each year on Christmas shopping. How Much Money Do Americans Spend On Christmas Gifts?Īmericans just love buying Christmas gifts! And they are willing to spend quite a lot of money on them.
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